As a Marketing graduate from the University of Northampton, I blend international experience with a proven track record of developing high-performing digital campaigns. My background living and studying in the UK expanded my cultural adaptability, global market perspective, and approach to cross-cultural brand strategy.
Driven by a lifelong involvement in competitive sports, including serving as varsity basketball captain, I bring strong leadership, resilience, and project management discipline to marketing teams. This passion for athletics directly informed my undergraduate thesis on women’s sports tourism, which earned top marks and contributed to graduating summa cum laude. Beyond academics, I represented my peer group as the Marketing Course Representative and actively contributed to the university’s Marketing Society.
My professional experience spans two internships focused on social media strategy, content creation, and campaign analytics. Highlights of my work include:
- Viral Content & Engagement: Conceptualized and produced TikTok content generating over 2 million views, significantly expanding organic reach.
- Data-Driven Strategy: Managed metadata and leveraged Google Analytics across Instagram and Facebook to optimize engagement and audience targeting.
- Communications & PR: Drafted press releases secured by local media outlets and coordinated promotional events to build brand awareness.
I am seeking digital marketing and social media strategy roles—particularly within the sports, travel, or lifestyle sectors, where I can leverage data, creative storytelling, and an international perspective to drive measurable brand growth.
To learn more about Lily’s experience, read her resume here.
Email: Lilybean4455@icloud.com
Lily Carlson Portfolio 